I don't know where and when the term "2u" came from but it seems that this term is widely used by a lot of companies in Malaysia. This is quite apparent in websites.

First, we have Maybank2u.com

And leno2u.com, a local fashion company.

then we have international company in Malaysia adopting the website DXN2u.com.

And now, it has hit the smaller industry i.e. the money lending industry!

Related Link:
xes.cx - MU